Meet the Staff

Amanda Milholland, JCFM Director and Market Manager

Leader Photo

Leader Photo

Port Townsend native, Amanda Milholland, has worked in the nonprofit field as a health educator, program manager, volunteer coordinator, community development worker and development director since 2004. Amanda worked as a Peace Corps Volunteer in Uganda from 2006 through 2008 where she assisted a grassroots nonprofit organization with education, animal rearing and other community development projects. She is an avid home gardener with a strong commitment to personal and community connection with local food. Amanda, her husband Gabe and daughters Inez and Brighten are happy to be back in Jefferson County after living in Portland, OR. Amanda had been directing the JCFM since 2015. or (360) 379-9098


Amy Goetz, Assistant Manager

Amy Goetz and her husband Roberto have been a part of the market for over 12 years. Amy has lived in every part of Jefferson County and knows a good half of the population. Always dependable and friendly and approachable, Amy manages the Wednesday Market, co-manages the Saturday Market, and processes all market fees. This season she will also be a lead at the Chimacum Farmers Market. She is the mother of two and friend to many of PT's cutest kids.


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Matt Sircely, Music Coordinator

When he first moved to Port Townsend, Matt Sircely would often perform at the Port Townsend Farmers Market when it was downtown behind City Hall in what was a gravel parking lot, long before there was any semblance of a stage. A few years later, in 2005, the market hired Matt as Music Coordinator to organize the market’s first formal music program at the discretion of legendary director, Harvindar Singh. In 2006, Matt facilitated the introduction of the first market PA system, which was entirely paid for by music venue sponsorships at no cost to the market. In 2007, Matt continued coordinating music and was also hired as the Marketing and Communications Coordinator. As Marketing Coordinator, Matt took photos and wrote press releases, such as the ones which introduced the market’s EBT program. In 2008, Matt introduced the concept of paying musicians by suggesting the first “rainy-day fund.” Aside from the rest of his music career out in the world as a journalist and performer, Matt is known for singing and picking a guitar, fiddle or mandolin at the Port Townsend Farmers Market during adverse weather conditions, particularly after the formal music program ends in October. Matt is also a journalist and a scholar in the organic world — he has been writing for organic trade publications since 2006.

2019 JCFM Board of Directors

The JCFM Board works hard to address the needs of the vendors and the community.  The board consists of 11 volunteer members who are elected to three year terms and until his or her successor shall have been elected and qualified.  Board meetings are held monthly, generally the second Tuesday between 4 pm and 6 pm in the Bishop Hotel basement. Board elections are held annually at the JCFM annual member meeting.  The board is open to input and strive to communicate openly with all our vendors and the public. 

Janet Aubin, Finnriver Farm, President

I am a farmer at Finnriver Farm and Cidery in Chimacum. The Jefferson County Farmers Markets are incredibly important to me economically and philosophically. I grew up in Jefferson County and I am fortunate enough to have the opportunity to live and work in my home community. The majority of the income from our farm comes from the Market, and we deeply value direct sales and the relationships we have built over more than 10 years of vending. I believe that the success of the Market is dependent on the continued ability of vendors to earn a livelihood. As a board member I work vigilantly and creatively to enhance the opportunities for local commerce and to sustain the market as a vibrant community gathering place—three times a week. I am particularly interested in strengthening the customer base at the Chimacum Market and working to make it a truly valuable venue for the vendors and rural county residents. Please feel free to contact me with any specific questions.

Radha Newsom, Newquist Forge, Vice President


Co-founded FireKeeper Productions, a musical theater company creating shows based on folk tales. She trained in acrobatics and coached at the New England Center for Circus Arts in Brattleboro, VT eventually coaching and leading two youth circus performing troupes. Radha completed a ten-month cycle tour with her husband in Scandinavia, the Baltics, and Southeast Asia. She moved from Vermont to Nordland, WA in 2016, where she runs the family business, Newquist Forge, with her husband. Radha also teaches acroyoga and circus arts at Sunfield School and Mystic Monkey Yoga Studio.

“I want to support my community in our efforts to localize food and goods; in the creation of strong social bonds that can be depended on to strengthen our culture and in times of natural disasters or other upheavals. Having worked in schools and ensembles, I understand the importance of collaboration and reaching across the table to find solutions. I am creative and believe that I can add ideas that may not have been considered before, and have the ability to help to manifest some of the ideas generated. I have an insiders perspective having been a vendor at the market for the last two years.”

Tina Herschelman, Jefferson Healthcare, Secretary

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Tina Herschelman is the Marketing and Community Engagement Coordinator for Jefferson Healthcare and is directing the food insecurity portfolio for its Population Health Department. Together, Jefferson Healthcare and JCFM are developing programs to address food insecurity in Jefferson County. Tina is proud to be a part of this work and believes food security requires investments in local agriculture. She supports the mission of JCFM to provide access to healthy local food for our community because she recognizes it benefits the physical health of individuals as well as the economic health of our region.  The role of the market to serve as an inclusive community gathering space is equally important to her. Prior to moving with her family to Chimacum in 2012, she worked in higher education and arts organizations to build community through arts and cultural events.

Lucianne Pugh, The Business Guides, Treasurer

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Lucianne is a longtime resident of Jefferson County (30+ years!) with a background in retail grocery accounting, management, and non-profit finance. She currently works as an accountant with The Business Guides in Port Townsend.

Lucianne is happily vegan and loves living in an area surrounded by farms. She is a frequent and loyal customer of our farmers markets and local farmstands and particularly loves shopping for the many varieties of vegetables and fruits that aren’t available in “regular” stores.

Outside of work, Lucianne enjoys reading, watching old movies, vegan cooking, and being a “Crazy Dog Mom” to rescue dogs Lukey, Bobo, and Scruff. She is a slow but enthusiastic participant in triathlons/duathlons, half marathons, and US Masters swim meets.

Heidi Burbank , Java Gypsy Mobile Coffeehouse

I have been an active vending member in our markets since 2002.  These years have given me the opportunity to make many positive connections with fellow vendors, community members and reoccurring visitors. I joined the Board in 2010 with a primary goal of enhancing channels of communication between the Board and its managing staff with fellow vendors. My aim remains to learn fellow vendors’ needs and strive to align the Board’s function and growth management to meet these needs, for I believe the success of our Markets can be measured by the success of each individual vendor.  I believe our Markets’ future relies upon them remaining a fun experience while linking local people who work the soil, or who create culinary art, or beauty and utility out of raw materials, to our local shopping community, the greater NOP businesses we supply and the many visitors who support this local economy. And, as a mother who brings her children to our Markets, I want our markets to remain a magical event for families as well.

John Dwyer,  Community Member

After living for 34 years in the Austin, Texas area, my wife and I moved to Port Townsend in the spring of 2013.  I began working in the Produce Department of the Chimacum Corner Farmstand in the fall of that year in what felt like a natural transition from my previous vocation.  During the 14 years prior to moving to PT, my wife and I owned an organic vegetable farm, where I gained experience as an integral part of the local food movement.  One of the things that impressed me most about Jefferson County was and still is the abundance and variety of local growers, artisans and food vendors. I hope that my background will help in supporting the area’s local producers in meeting the demands in this thriving community.

Marko Colby, Midori Farm

I have been a vendor at the Port Townsend Farmers Market for ten years (since 2005).  First selling my sauerkraut and kimchi, then as a farm vendor working with Frog Hill Farm and since 2008 as co-owner of Midori Farm. The market was an important incubator for my small business and market sales make up a significant portion of our farms annual income.  I have watched the market organization grow and flourish over the years and I am dedicated to seeing it continue to prosper.  I would like to join the market board to help ensure that the primary concern of the organization is to serve the market vendors and increase sales, and also to provide a continued and important farmer perspective on the board.

Me'l Christensen, Townsend Toad


My husband and I moved to Port Townsend from Taos, NM in 2001 where besides our crafts businesses, we built passive solar houses and started a packaged, New Mexican themed, food business. I first became a Market vendor back in 2003 but took a break while working full-time as a firefighter/EMT with EJFR then as an RN at Jefferson Healthcare.  

I joined the market again as a crafts vendor last year when I reduced my RN working hours to part time.  Besides selling dyed and block printed clothing for kids, I also help Amanda and Amy with first aid for any vendor or market attendee who may need it during market hours.

Now that my sons have graduated from Port Townsend High School and are off to college, I am pleased to devote some time as a board member to promoting and supporting our market. The Market is invaluable in supporting both craftspeople and our local farmers who are important stewards of both the health of our surrounding farmlands and the health and wellness of the community members who appreciate and purchase their produce.

Sasha Kaplan, Community Member


I moved to Pt Townsend in September of 2017 from Portland where I lived for 39 years. My husband Matt and I spent part of our honeymoon in PT, back in 1981. We’re both delighted to finally be here fulltime after yearly visits for the past 36 years. Thus far I have jumped in as a volunteer for the PT Food Bank.

While I was in Portland I was a caterer, cooking teacher, kitchen manager, and restaurant chef. I also spent four years on the Hollywood Farmers’ Market Board. During that time, I helped make many changes, including going from a seasonal to a year-round market. I also introduced cooking
demonstrations to the market, both as a demonstrating chef and finding restaurant chefs from the Portland area.

While I have a teaching degree in Special Education, my first love has been cooking, teaching children and adults the life skills of shopping and preparing food and feeding others. I have long felt I was put on this planet to feed bellies!

Lauren Reinertsen, Pane d'Amore Artisan Bakery

I am the Operations Officer at Pane d’Amore Artisan Bakery and a long time market customer. I grew up in Jefferson County and own a home in Quilcene with my husband, Sam, and daughter, Claire. I am deeply vested in Jefferson County and care greatly about the people, traditions and values of our community. I have watched Chimacum Valley transform from a bustling dairy community to a rich agricultural farmland and am so proud that, despite adversity, our community has been able to thrive in a changing global economy. I am committed to ensuring that Jefferson County continues to be a place where families can grow for generations. It is essential that people can support themselves with the rich and abundant resources that our environment and our community have to offer while making sure that the land itself is maintained and cared for. The Jefferson County Farmers Market perpetuates those ideals and provides an amazing platform for the economy of Jefferson County’s farmers, artisans and entrepreneurs to thrive.

Scott Rogers, Co-owner of Aldrich’s Market


Scott has a strong business background and investment in our community. He and his wife, Robin, co-own Dogs-A-Foot and are working together to reinvent Aldrich’s Market as an uptown hub for fresh food and community.  Aldrich’s has been a long-time sponsor of the Jefferson County Farmers Markets and Scott has deepened this connection in support of a vibrant uptown.

Minutes and Policies

Strategic Plan